7 Best Social Media Marketing Tools (2024 Reviewed)

Source : 7 Best Social Media Marketing Tools (2024 Reviewed)
Published On : June 24, 2024 at 05:41PM
By : Ankit Singla

In this post, we’ll round up the best social media marketing tools for bloggers, businesses, freelancers, and agencies.

These tools will help you with:

Let’s get started.

1. Semrush Social

Semrush Social provides a full-fledged social media marketing tool baked into your dashboard. As a Semrush user myself, this is perfect for managing my blog’s entire online presence — be it on search results or the social media space. 

Just imagine: you’re doing some keyword research and find underserved search queries, like questions with low Keyword Difficulty (KD) but high search volume. With Semrush Social’s suite of AI tools, you can quickly create posts that can help establish your brand as an authority on those topics. 

To use Semrush Social, go to ‘Social Media’ from the main menu and click ‘Social Dashboard.’ From there, enter your domain name and click ‘Start now.’ 

The next step is to link the social profiles you want to manage. Just click ‘Set up’ under “Owned social profiles” to continue.

This will open up the Social Poster setup window. To link an account, click ‘Connect’ next to the social media network you want to use. 

To set up your social media posting schedule, click ‘New post’ to launch the post editor. In the ‘Schedule’ tab, click ‘Add time’ and set your new posting time slot. 

That’s it — you’re ready to unload all of Semrush Social’s content planning features to dominate the socialsphere. 

For example, if you want to generate social media posts with AI, just launch the Social Poster and click ‘AI Assistant.’ You can instantly produce posts with the generative AI, automatically paraphrase text, or generate content ideas. 

Let’s say you want to start from scratch. All you need to do is describe what you want to write about, specify your desired tone of voice, and set the post type you want to create. 

For the sake of this article, I used the prompt “blogging online course time-limited discount to help beginners make money online.” I also set the post type to be a promo and specified “professional” as the tone of voice.” 

Here’s what Semrush Social’s AI created for me: 

To use the generated text, click ‘Use this text’ so you can finish creating the whole post. 

The Social Poster lets you add media assets, GIFs, emojis, tags, and tracking parameters. When you’re done, just use the publishing options below to set a posting schedule or upload your post immediately. 

Another feature worth mentioning is Semrush Social’s content ideation tool. To use this, just click ‘Social Content Ideation,’ enter your website URL, and write a brief description. 

Within seconds, Semrush Social will provide you with a list of content topic clusters with individual subtopics you can focus on. The good news is, you’ll be able to use the generative AI tool from there — just click ‘Generate’ and you should be able to schedule or post something eye-catching in no time. 

Semrush Social Features

Feature	Description
AI content assistant	Use AI to automatically identify content ideas that can win your target audience’s attention on social media.
Publish content multiple times	While running a promotion campaign, you can schedule the same post to publish multiple times in set intervals.
Track multiple social media brands	Use the Social Tracker to stay on top of the social media profiles of multiple brands and refine your strategy based on top performers.
Manage your influencer marketing campaigns in-app	Semrush Social’s Influencer Analytics feature will help you find potential influencers, manage costs, and track competitors (that use influencer marketing) — all in the same app.
AI-powered content ideation	Save time through the content research process by letting Semrush Social’s AI content ideation tool extract trending topic ideas for you in seconds.

Semrush Social Pros and Cons

Pros

Cons

Who is Semrush Social for?

Semrush Social is for anyone who needs a more cohesive platform to manage and grow their online presence, but its pricing model can be a bit high for cash-strapped startups. It costs an additional $29.99 per month (in addition to a required Semrush subscription, which starts at $129.95). 

2. SocialBee

There are two ways to set up SocialBee for social media management: using the social media copilot to kickstart your content publishing and building a collaborative social media management workspace for your team. 

With the social media copilot, SocialBee will generate an optimized content plan for you based on your answers to a few questions, such as:

• What is your website? 
• What are the services that you offer?
• Who are your target customers?

Based on my experience, SocialBee’s copilot will recommend a strategy that matches a standard social media campaign for promising engagement and growth. This includes content categories and recommendations that your target audience will find useful. 

Just be mindful that other social media content recommendations might push you out of your comfort zone, like hosting a live webinar or Q&A session. 

Of course, you’re free to modify the suggested social media content plan as you see fit — like I did when I set up copilot for the first time. You can add more posting time slots, input additional content categories, and so on.

If you’d rather build your social media content plan from scratch, just head to your dashboard or the ‘Content’ page. You’ll find all the tools you need for hashtags, links, media assets, content curation channels, and more. 

SocialBee Features

Feature	Description
Content planning automation tools	SocialBee offers a lot of convenient content planning tools, which are useful for solo bloggers like me who handle mostly everything by myself.
Professional marketplaces	No need to go to external freelancing marketplaces to hire the service providers you need — you can do everything within the SocialBee platform.
Third-party integrations	There are plenty of ways to simplify content scheduling with SocialBee, like via Zapier, Pocket, or the browser extension.
Social media analytics	Since SocialBee consolidates data from all your social networks, you don’t need to jump between multiple apps to figure out the necessary adjustments to improve your strategy.

SocialBee Pros and Cons

Pros 

Cons

Who is SocialBee for?

SocialBee is a packed social media management platform designed for bloggers and businesses without an in-house team. Its monthly plan starts at $29 per month for one user and up to five social media profiles.

3. SocialPilot

SocialPilot is another AI-centered social media management platform built for teams. 

As soon as you log in to your SocialPilot dashboard, you’ll be able to link the social media accounts you need to manage. It also becomes immediately apparent that the platform is best used with team members collaborating toward your social media marketing goals. 

Above the fold, you get a summary of tasks that can be assigned to individual team members, which is incredibly helpful if you have people working on different tasks — like post creation, reviews, and publishing. 

For agencies using SocialPilot to handle multiple clients, you can combine related profiles into groups to manage their campaigns separately. You may also use groups if you run multiple websites, businesses, branch locations, and so on. 

WIth your proifles and groups ready, there’s one last step you need to complete to set up SocialPilot. From the main menu, go to ‘Accounts,’ select ‘Manage Accounts,’ and click on the social media profile you want to manage.

On the account page, feel free to modify the auto-generated posting schedule recommended by SocialPilot. Click the small ‘x’ icon next to the time slot you want to remove and use the “Add Schedule” form to specify new posting times.

SocialPilot Features

Feature	Description
Advanced content creation tool (with AI)	SocialPilot makes it easy to create engaging posts with the Canva integration, custom fields, hashtags, and the AI text generator.
Bulk post scheduling	To save time, prepare a list of posts via a CSV file and import it into SocialPilot for automatic scheduling.
Custom social media reports	Make analytics tracking and decision-making more streamlined with SocialPilot’s custom reporting tool.
Build your reusable content library	Use your SocialPilot content library to easily manage our hashtags or modify and reschedule posts.

SocialPilot Pros and Cons

Pros

Cons

Who is SocialPilot for?

SocialPilot is a social media management platform built for teams. It starts at $30 per month, but you’ll need to get at least the $100 per month plan to unlock all tools. 

4. HootSuite

Hootsuite is one of the most trusted social media marketing platforms in the market. 

Despite its age, Hootsuite offers a modern and effortless setup experience. Just create your account, connect your social media profiles, and start creating posts like a champ through the Hootsuite composer. 

The Hootsuite composer lets you plan regular posts, pins, and advertising campaigns on select networks. When creating a new post, you do everything in one window — including writing your caption, inserting visual assets, using the Canva integration, previewing your post, and setting a schedule. 

For a faster way to get posts out with Hootsuite, head to the ‘Inspiration’ page to fire up the OwlyWriter AI tool. This speeds up content creation by generating text from a handful of sources, including previous posts, website content, and simple captions. 

To finish setting up your Hootsuite dashboard, head to the ‘Planner’ to view and modify your social media calendar. 

Here, you’ll see the recommended posting times for maximum user engagement. You can also launch the Hootsuite composer straight from your calendar — which makes it easy to plan and flesh out your social media calendar.

Hootsuite Features

Feature	Description
Built-in content ideation tool	Never run out of content ideas and keep your social media posting in high gear with the “Inspire” tool.
Manage all your social media interactions	Hootsuite’s “Streams” feature allows you to stay on top of all conversations and interactions across all your social media profiles.
Social media ads management	Apart from managing your social media ad campaigns, Hootsuite’s “Boost” feature automatically boosts ads based on your promotion objectives.
Insight-focused reporting	Hootsuite’s reporting focuses on bringing you actionable insights, like your effective posting times, top-performing posts, and most relevant engagement metrics.

Hootsuite Pros and Cons

Pros

Cons

Who is Hootsuite for?

Hootsuite does have everything a solo blogger, influencer, or entrepreneur needs to thrive in the social media space. However, its entry-level pricing of $149 per month (monthly billing) only makes financial sense if you are already popular or work with a team. 

5. Metricool

Metricool is a unique social media management platform with a heavy emphasis on data analytics and reporting. Regardless, it comes equipped with every tool you’ll ever need to run successful social media marketing campaigns — from a content planner to competitor analysis. 

To set up your Metricool dashboard, highlight the icon of the platform you want to use and click the “plus” button. 

After connecting a social media profile, you’re ready to start creating and scheduling posts. Just switch to the ‘Planning’ tab to nail down the scheduling side of your social media content strategy.

Here, you can start scheduling posts from scratch based on the best times to publish on your selected network. Metricool’s post editor may lack certain useful features, like a Canva integration or hashtag manager, but it comes with unique tools like presets and saved texts.

However, it’s worth mentioning that content publishing isn’t exactly Metricool’s top priority. Where they really shine is the analytics aspect of social media marketing — thanks to their data-rich reports and built-in competitor analysis feature.

Metricool Features

Feature	Description
Comprehensive social media reporting	In addition to the individual platform-specific reports, Metricool also offers a comprehensive summary report of your entire social media presence, perfect for omnichannel-first brands.
Build a social media hub for your links	Metricool’s “SmartLinks” feature lets you create a mini landing page with links to essential pages, which can be shared in profile bios across your social media accounts.
Flexible bulk scheduling	Metricool allows you to bulk-schedule posts using AI, CSV imports, RSS feeds, and manual inputs.
Group accounts into “brands”	With Metricool, you can group related accounts and channels (e.g., website and Google Business Profile) into a single brand, which can refer to an individual client, company, or product.

Metricool Pros and Cons

Pros

Cons

Who is Metricool for?

Metricool is relatively affordable for individual users — costing only $22 per month for the entry-level plan. However, its combination of features is clearly built with businesses in mind who need to sell products and publish thousands of social media posts.

6. Sprout Social

Sprout Social is an all-in-one social media management platform that focuses on providing an engaging and productive environment for you and your team.

Upon setting up your account and linking your profiles, Sprout Social will show you around the platform to help you find important tools. 

You can also get to the composer right off the bat using the right menu bar. This includes plenty of unique features, like audience targeting, product links, labels, and pre-selected approval workflows.

If you need to set a fixed posting schedule, go to ‘Publishing’ and click ‘Sprout Queue.’ From here, click ‘Manage Queue Settings’ to change the pre-set posting schedule. 

Another important aspect of Sprout Social is social media listening. Here, you can get alerts straight into your dashboard whenever someone’s post about a specific topic gains some steam.

TL;DR, Sprout Social’s listening tool can help you monitor mentions of your brand, stay ahead of industry trends, monitor events, analyze competitors, or keep up with your audience’s reactions to your campaigns. 

Sprout Social Features

Feature	Description
Built-in review management	Sprout Social also lets you monitor customer reviews posted on various channels (e.g., Google, Facebook, and Trustpilot) so you can respond, use them as social proof, and so on.
Create in-app feeds for your followed accounts	If you follow a lot of profiles for content ideas and inspiration, Sprout Social lets you create a central feed hub for research.
Robust analytics reporting tools	Sprout Social includes dozens of specialized report templates for specific purposes, like improving your content strategy, analyzing competitors, and enhancing the customer experience.
Manage direct conversations	With Sprout Social’s “Smart Inbox,” you can track, respond, and manage direct interactions with social media users in one place.

Sprout Social Pros and Cons

Pros

Cons

Who is Sprout Social for?

Sprout Social is for established influencers, bloggers, or large companies that need to take their online brands to the next level. With monthly billing, their entry-level “Standard” plan costs a steep $249 per user per month — and that’s without modern features like paid social reporting and AI features. 

7. Sendible

Sendible is a lightweight social media management that’s built for one thing: help brands build an authoritative brand on social media through effective content publishing.

Right off the bat, Sendible’s onboarding experience is fine-tuned to get you ready to publish social media posts ASAP. After answering a few questions about yourself, you can jump straight to creating a new post, setting up your calendar, or connecting your social media profiles. 

To set an automated social media posting schedule, go to ‘Queues’ and click ‘New Queue.’ You’ll be able to name your queue, set your daily publishing schedule individually, and assign new contributors. 

Moving over to Sendible’s post composer, every tool you need is packed into a clean and well-designed window. Apart from writing your message, you can attach media assets, insert emojis, curate content or placeholders, pin a location, tag accounts, and more. 

Sendible Features

Feature	Description
Content curation tools	Easily source content from RSS feeds or set “placeholders” to ensure you never run out of posts on a busy week.
Social media feed viewer	Track your live content strategy by creating social media feeds right in your Sendible dashboard.
Group accounts into profile lists	Manage the profiles of multiple clients or brands by segmenting them into organized lists.
White label reporting	Apart from traditional analytics, Sendible lets you create white-label reports for clients and colleagues, which can be easily shared via email, link, or direct access.

Sendible Pros and Cons

Pros

Cons

Who is Sendible for?

Sendible has an individual “Creator” plan with everything a thriving brand needs to gain traction, which only costs $29 per month. For large agencies, you need to spend at least $240 per month for features like automated client reporting and custom dashboard branding.

Final Words

Decided on which social media marketing tool to use? 

Looking at overall features, bang for the buck, and user experience, Semrush Social takes the cake as the best social media marketing solution. That is if you’ll also take advantage of its other features like keyword research, competitor analysis, and PPC campaign management. 

Remember, you can get a 14-day free trial of Semrush Pro through my exclusive link. Enjoy!

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