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Source : Competitor Website Traffic: How to Check and Interpret It
Published On : February 06, 2026 at 12:24AM
By : Ankit Singla

Competitor traffic analysis exists to improve ROI, not to inflate vanity metrics.

Many businesses fixate on traffic sources and surface-level numbers, assuming more visits automatically mean more growth.

In reality, traffic without context leads to wasted spend, misaligned content, and poor strategic decisions.

That’s why I evaluate competitor SEO and AI visibility together. Not to copy traffic numbers, but to understand which visibility actually translates into revenue and which doesn’t.

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Why I Personally Analyze Traffic Using Search + AI Together

For a long time, I only looked at search traffic. 

That worked until it didn’t.

Organic search traffic shows what wins on Google. On the other hand, AI answers reveal what’s “authoritative” and “trustworthy” in your space. 

Once AI answers started influencing my clicks and brand discovery, search data alone felt incomplete.

Remember, any AI-generated article that’s structured precisely for Googlebots can rank. 

But brands that are recommended or cited by AI overviews and chatbots win more trust. 

Data indicates that AI users are 4.4 times more valuable (based on conversion rate) than search users. That’s because AI conversations equip them with more refined information, accelerating their research and purchase decisions. 

Don’t get me wrong — there was a time when I only looked at search traffic when conducting competitor research. 

Now, I look at both search traffic and AI visibility together because separating them gives a distorted picture. 

This ensures my research covers the complete, modern customer experience on the web. 

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Why Search Traffic Alone No Longer Tells the Full Story

For several years, I’ve considered SEO as the endgame for any brand. 

After all, the majority of online experiences used to start with a quick Google search.

But during the breakthrough emergence of Large Language Models (LLMs) and AI chatbots, I saw a paradigm shift. 

I’ve seen competitors with unremarkable SEO rankings show up consistently in AI answers. At the same time, there were sites with strong SEO presence that got completely ignored by AI. 

If you only look at SEO traffic, you miss where authority is actually being assigned.

The bottom line is simple: User attention and information discovery online have changed. 

As such, traditional SEO research methods (i.e., basic competitor keyword analysis) have gaping blind spots. 

This causes marketers and businesses to miss out on opportunities to build online authority and visibility.

I remember when it happened to me, and I don’t want it to happen to you. 

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How I Check a Competitor’s SEO Traffic (Search) 

This is how I personally check a competitor’s SEO traffic.

I use the SEO Toolkit from Semrush One to estimate my competitor’s average monthly traffic. 

This helps evaluate their SEO presence. 

At the same time identifying potential keywords and similar competitors that broaden my research.

Overall, these details help me pinpoint where the demand is going.

I then identify the specific pages or posts that drive the most visits. This tells me what topics are actually converting attention into traffic.

I don’t obsess over exact traffic numbers. I care about which pages consistently pull in visits.

Similar SEO tools, like Ahrefs and Mangools, work as well. The only requirement is a competitor analysis tool or feature. 

That said, I also analyze their top pages to reveal SEO factors like secondary keywords, word count, Call-to-Action (CTA) placements, and overall language. 

This is one of the advantages I love about Semrush. It’s easy to hop between analyzing pages and uncovering SEO keywords that drive demand and attention.

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How I Check a Competitor’s AI-Driven Traffic

This is the part that most people overlook — and I used to skip it, too. 

Apart from their organic search presence, I also investigate my competitors’ visibility in AI-driven conversations. 

This includes how often their brand appears in AI responses, which prompts lead to mentions, and which pages are referred to. 

I use Semrush One‘s AI Visibility Toolkit since it consolidates all the information I need in one place. 

For starters, it allows me to look into how many times their brand was mentioned and which of their pages are cited in AI conversations.

I also look at which exact prompts and topics lead to these mentions. This is where I get the juicy, actionable opportunities from my AI competitor research.

Keep in mind that I’m not looking at keyword data here. This shows where AI systems are assigning trust and sending attention. 

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How I Combine Search and AI Data to See the Full Picture

In a nutshell, my competitor research mindset is built on two foundational pillars: 

Search traffic shows demand capture. AI visibility shows authority capture.

Search traffic shows the competitor’s reach. 

AI visibility, on the other hand, indicates dominating authority. 

With these in mind, I actively search for patterns that influence my decision-making. 

For example, when a competitor shows a strong AI presence but weak SEO, content depth usually matters more than volume. But if it’s the other way around (strong SEO and weak AI), there’s more emphasis on keyword optimization and content that sufficiently addresses a specific user intent — without going in too deep. 

When both are strong, that’s where I’m willing to compete.

They’re capturing demand through high-intent clicks in organic search while building the topical authority for long-term brand resilience. 

Armed with this information, I’m ready and eager to dive in.

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What I Do After Analyzing a Competitor’s Traffic

Competitor SEO and AI visibility data answer three things: 

• What topics are worth competing for? This analysis tells me where to invest effort and where not to waste it. I get the best results by prioritizing topics that generate visibility in both organic search and AI systems. 
• What formats should I prioritize? Every competitor’s SEO and AI visibility data leaves a breadcrumb trail to the actual page or post that drives results. I follow this trail to understand what formats perform well in those topics.
• What should I avoid entirely? I prefer looking at opportunities that not only bring short-term traffic, but also long-term, scalable Return on Investment (ROI). If my top competitors don’t care about their search engine or AI presence in a particular topic, that’s a clear sign saying “avoid at all costs.” 

Guide your competitor research and decision-making using both search and AI visibility signals — as well as a clear understanding of who your customers are. 

In some cases, I decide not to compete at all. 

This saves months of execution by preventing the wrong bets. 

For example, even if a competitor generates decent traffic for a particular topic, it may still not be a good bet if the AI responses only cite non-competitors (e.g., government sites or Reddit).

That means potential leads aren’t sent to competitors, anyway. 

But if the topic attracts visitors with high purchase intent and promotes brand authority through favorable AI mentions, that’s a green light for me.

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Why I Personally Use Semrush One for This Workflow

Competitor SEO and AI visibility analysis can be done by other tools.  

I could stitch together multiple tools, but that slows my decision-making.

Remember, wasted time is lost money. 

In my experience, I use Semrush One because it shows SEO and AI visibility in one place. 

It’s the only tool reliable enough to provide clear, complete, and undiluted data in one workflow. 

The “Domain Overview” feature combines both SEO and AI data in one report. 

This leads to fewer blind spots and faster, more impactful decisions for making the most out of marketing budgets.

FYI: Semrush One starts at $249.95 per month. Get a free 14-day trial here.

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Key Takeaways

When it comes to competitor traffic analysis, missing the big picture leads to lost opportunities and wasted effort. 

I prevent this by remembering these takeaways that change how traditional competitor analysis is done:

• Competitor analysis isn’t about measuring raw traffic; it’s about judging and identifying opportunities that lead to profitable, lasting results.
• SEO and AI traffic data reveal very different opportunities to gain the competitive edge.
• Consider both to prevent wasted effort (chasing after topics that don’t build authority or lead to conversions).
• A streamlined, one-platform workflow guarantees quick and impactful decision-making. 

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Next Steps

Conducting competitive analysis while focusing on search traffic in isolation leaves you trapped in a never-ending chase for the “next opportunity.” 

If you need longer-lasting results that target both demand and authority, it’s time to put AI optimization into the equation — not just organic search traffic. 

If you want to analyze competitors the same way as I do, start with a free 14-day Semrush One trial. Or, apply the mindset you’ve learned from this post using the same tools you already have. 

Good luck!

For More Go to : Master Blogging

Source : How to Humanize AI-Generated Content When Quality Matters
Published On : January 25, 2026 at 11:43PM
By : Ankit Singla

AI speeds up content creation. Judgment determines whether it’s worth publishing.

Unrefined AI output may look complete, but it quietly erodes credibility, originality, and trust, especially when used at scale. The issue isn’t AI. It’s publishing without intent.

This guide breaks down a practical framework to humanize AI-assisted content.

You’ll learn the thinking steps that make content trustworthy first, and how tools like Grammarly’s Humanizer can help reinforce clarity, tone, and professionalism once the judgment is in place.

Let’s begin with a quick introduction.

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What Does “Humanizing Content” Really Mean?

For many professionals, “humanizing” content is often misunderstood as simply avoiding detection by AI tools.

However, the importance of human-like content goes much deeper: 

• Prevent Duplicate Content — Relying on purely AI-generated content can undermine your SEO and GEO efforts. 
• Build Your Authority — You can’t build a loyal following if you don’t add anything fresh and unique to conversations that will set your brand apart (think about E-E-A-T).
• Practical and Visual Step-By-Step Information — AI is still unreliable if you want to add practical details to tutorials, “how-to” articles, and other types of content that include visuals. 

Humanized content is also crucial for brands that don’t want to be associated with a generic, almost “robotic” way of communicating with their audience. 

Remember, AI content will only be as good as the training data they’ve been fed. 

They don’t have lived experiences to draw wisdom from, which makes their content heavily formulaic and pattern-based. That’s where the human element comes in.

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Humanizing AI Content: Step-By-Step Guide

Without further ado, here’s how you can humanize AI content to perfection: 

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1. Start with Human Intent

First things first, look at your AI-generated draft and identify the original human intent behind it. 

To demonstrate this, let’s use ChatGPT to generate a draft. For the sake of this guide, I’ll use the prompt “create an article on ways to make money with a blog.” 

From the prompt itself, we can assess that the human intent is to learn how to make money blogging — not things like building a website, researching a niche, or traffic generation without a conversion strategy.

Now, ChatGPT raised some great points in its AI output, mentioning proven strategies like content sponsorships and affiliate marketing.

However, the draft may include subtopics that aren’t directly tied to the intent.

“Email marketing,” for example, doesn’t exactly fit the list. 

While it can still provide value to readers, a human writer may think of moving this topic to another section, perhaps something like “Marketing Tips to Maximize Your Blogging Income.” 

Tip: Try to mention the human intent or goal in the prompt. This will tell the AI to stay on topic, unless you want a separate section for additional tips.

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2. Build Your Brand Style Guidelines

The next step is to focus on instilling your brand’s voice, but you can’t enforce something without clear guidelines. 

You need clear, measurable guidelines like: 

• Sentence and Paragraph Lengths — What is your maximum number of words per sentence, and how many sentences per paragraph should your content have? 
• Overall Structure — Do your posts include FAQ sections, short introductions, or anything noteworthy?
• Contractions — Do you use contractions (“isn’t” instead of “is not”) for a more conversational and approachable tone, or do you stick to expanded forms to keep things sounding formal? 
• Natural Transitions — What kind of transitions words, phrases, or sentences do you use (e.g., “the good news is,” “in addition,” “however,” and “at this point”)?
• Terminology — How does your brand refer to proper nouns (i.e., product name) and industry jargon?

With these guidelines ready, the next step is to review your draft from top to bottom. 

Tip: Be sure to include your brand guidelines in your next prompt to make your job easier. 

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3. Do a Quick Editing Round

Defining your brand guidelines will make it easier to spot sections that require editing ASAP.

Let’s look at this AI output:

Personally, I don’t write paragraphs that contain more than two sentences. That means I’ll need to revise or split the first paragraph of the intro right away. 

In this case, the easiest option is simply to remove the middle sentence.

Another quick way to help humanize your AI content is to sprinkle it with transitions.

For example, let’s add one of my favorite transition phrases just after the intro — making it flow just a bit smoother: 

Of course, I highly recommend reviewing every single sentence to make sure it has that “human touch.” 

For instance, take a look at the lonely, single line below the first subheading.

Let’s say my branding guidelines include keeping things conversational but confident.

With that mindset, we can easily improve this section like this:

Easy, right? 

Take note that you have to sweep the whole draft for sections to improve. 

This brings us to the following tip, which will definitely help instill your writing voice into the piece.

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4. Include Real Experiences and Perspectives

Sharing your experiences as examples is a surefire way to make your AI content more genuine and relatable.

Don’t worry — you don’t need to write entire paragraphs to add real-world experiences to your content.

For example, in the AI draft above, we can point to my early experiences with affiliate marketing with this simple line:

It will, however, be more impactful if you mention a few specific details about your experiences. You can bring up a specific mistake, lesson, product, or number that can make your claim more “concrete.” 

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5. Replace Generic Words

Speaking of being specific, another effective way to humanize your AI content is to replace generic text with actual tools, numbers, or results. 

For example, since the next part of the draft talks about affiliate programs, we can mention actual products or websites that can help readers in their search. 

Consider inserting links when mentioning tools and other websites. Just make sure you set outbound links to open in a new tab, ensuring you keep users within your website and maximizing engagement. 

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6. Mention Stats

In our draft, the second step under the affiliate marketing section is to “create content with buying intent.” 

This is a great place to insert persuasive data, like the impact of customer reviews on conversion rate. 

Again, scan your draft thoroughly to find suitable spots to insert data-driven information. Don’t forget that you can also use AI to search for recent data points that are relevant to your draft’s topic (just be sure to verify them since AI has a tendency to “hallucinate”).

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7. Add Visuals

As advanced as generative AI tools are, they’re not capable of generating high-quality, contextual visuals. 

Some tools like Google Gemini claim to be able to weave visuals into AI-generated text. However, I wouldn’t trust it to be your writer and graphic designer at the same time (at least not yet). 

Just take a look at the kind of visuals it creates: 

Here are a few ideas to help you create great, man-made visuals for your AI content: 

• Include screenshots whenever you mention websites or software products. 
• Use tools like SnagIt to add annotations to your visuals (my personal go-to tool). 
• If necessary, invest in a tool like Canva to create custom graphics (e.g., data visualizations, social media images, and infographics). 

Must-Read: Visual Content Ideas: Spice Up Your Blog Content with Visuals

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8. Break Up Patterns 

If you try running different variations of the same prompt (“can you create an article about blog monetization” or “write a draft on making money blogging”), chances are you’ll see the same talking points and subheadings — in a similar sequence.

That’s why you should always break your AI draft’s formulaic structure. 

The first and quickest strategy is to rearrange everything, including numbered lists and bullet points (if sequence isn’t an issue).

You can also write new sections in between the AI subheadings. To search for ideas, just look at the top organic results on Google to check for any subtopics that your AI draft left out.

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9. Add and Replace Examples

As you read your entire AI draft, chances are you’ll find a lot of sections that are considered “thin.” 

You can flesh out these sections by adding more examples, which can lead to practical tips. 

As an example, this section about lead magnets can be confusing to beginners due to the lack of real-world examples. 

Here, we can mention examples of lead magnets being used on real websites. You can make these examples more impactful with screenshots and links, but as long as you’re giving factual examples, mentioning them should be enough.

If your AI draft already contains examples, consider replacing all of them with your own.

Also, remember to double-check any claim as you edit your AI draft from start to finish. The last thing you want is to publish an AI article with made-up facts or events — AKA “hallucinations.” 

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Humanizing Content with Grammarly: The Easy Way

Humanizing content by editing each piece yourself is, indeed, a foolproof strategy.

But, let’s face it, it’s not the most efficient method in the world. 

With a tool like Grammarly, you can reduce your editing time from a couple of hours to just a few minutes — thanks to the built-in “AI Humanizer” tool.

Just open the Grammarly editor, paste your AI draft, and click ‘Humanizer’ in the side menu.

From there, you can choose from one of the pre-defined writing voices depending on your own brand guidelines. 

The options include:

• Everyday Voice — Conversational, clear, and natural. 
• Precisionist — Snappy, concise, and straightforward.
• Executive — Strictly professional, formal, and authoritative.
• Scholar — Formal, educational, and concise.

While these ready-to-use writing voices are convenient, I highly recommend building your brand’s own writing voice from scratch.

To do this, click ‘Create a voice,’ give it a name, and paste your reference text (requires at least 200 words). 

When done, click ‘Create voice’ to save your changes. You should now be able to select your original writing voice from the Humanizer menu.

What makes Grammarly extremely helpful is that you’re given the opportunity to go through each humanization suggestion one by one.

That way, you not only get the option to accept or decline each rewrite. You’ll also be able to understand why and how the Humanizer’s suggestion enhances the draft, enabling you to learn and improve your writing skills over time.

That’s about it — just go through each suggestion, and you’ll be done before you know it!

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Final Words

AI can help you draft faster. It cannot decide what deserves to exist.

Before publishing anything assisted by AI, pause and ask what this piece is trying to achieve and who it’s meant to serve. Clarify the intent, pressure-test the message, and inject perspective that only you or your team can provide. This is where authority is built.

Once the thinking is solid, clean execution matters. Remove generic phrasing, verify facts, and sharpen tone so the content sounds deliberate, not assembled. Tools like Grammarly, including its Humanizer, are useful here. Not to replace judgment, but to reinforce clarity, professionalism, and consistency at scale.

Publish only when the content reflects a standard you would stand behind long-term. Humanized content is not about sounding natural. It’s about being accountable for every word attached to your name.

Use Grammarly’s Humanizer to refine AI-assisted drafts and get 30% off through this link.

For More Go to : Master Blogging

Source : How to Boost Visibility with a Clear SEO and GEO Strategy
Published On : December 12, 2025 at 03:24PM
By : Ankit Singla

The future of online business is no longer just about ranking on Google.

With AI engines like Google Gemini and ChatGPT shaping how answers appear, businesses need a strategy that works in both search and AI generated results. That is where SEO and GEO come together.

In this guide, I’ll show you how to build a smart SEO and GEO strategy using the same approach I follow with Semrush One, my all-in-one platform for search and AI visibility.

But first, a quick introduction:

What are SEO and GEO? 

As you probably already know, SEO involves practices and tactics that can boost your website’s presence in search results. 

We’re talking about good old-fashioned Search Engine Results Pages (SERPs) on Google, like: 

SEO involves time-consuming but dependable tactics that will boost your rankings in these results, such as:

• Link building
• Keyword research and optimization
• Competitor analysis
• Content marketing
• On-page optimization

Simple, right? 

Today, however, there are new players on the block. 

Why Businesses and Marketers are Worried About AI Results?

If you phrase your search query like a question, suddenly the top results look different: 

Statistics show that 13.14% of all search queries returned with AI-generated answers. It may not sound game-changing, but that’s actually up by 6.49% from just two months before the data was gathered. 

Businesses are also worried about the fact that AI results can reduce clicks to organic listings by up to 34.5%. 

We’re not even factoring in users who head straight to AI tools like ChatGPT, Grok, and Perplexity to conduct their online research. 

This is where GEO comes in.

GEO is a collection of strategies aimed not only to increase your visibility in AI search results, but also to improve the sentiment surrounding your brand in AI-powered conversations.

What’s the Difference Between GEO and AEO? 

Answer Engine Optimization (AEO) is another strategy similar to GEO that focuses on boosting AI visibility. 

The main difference is that AEO focuses on AI responses directly on SERPs, like the AI Overview, voice responses, and other featured snippets. GEO, on the other hand, affects your visibility in tools for longer and more in-depth AI conversations, like ChatGPT, Perplexity, and Grok. 

On the flip side, GEO and AEO have plenty of overlaps when it comes to the strategies and tools you’ll need. In fact, all GEO, AEO, and SEO can be incorporated into one overarching strategy. 

This leads us to the next point:

Cracking the Code: How to Rank on Google and AI Search

The good news is, optimizing for both search engines and generative AI search tools doesn’t require a complex master plan that involves hundreds of hours of research. 

I also managed to snag a couple of placements in generative results after exploring a few AI tools. 

Let’s crack this open step by step:

1. Starting with a Solid Foundation

Action Plan: 

• Find highly profitable keywords relevant to your brand.
• Identify the topics and prompts in AI conversations that lead to brand mentions.
• Set up an automated tracker to keep you up-to-date.

Here’s a key difference between SEO and GEO: 

With SEO, you’re optimizing for keywords that people use when searching online. But with GEO, you’re optimizing for prompts and questions directed at AI. 

You can set up the foundation for both areas with a single tool. 

Semrush One combines two powerful toolkits that will benefit your SEO, GEO, and AEO. It can help you identify and optimize for the keywords and AI queries that can bring high-quality leads straight to your business. 

For keywords, my go-to strategy is to use Keyword Magic Tool to find long-tail keywords with high purchase intent. 

Let’s say you’re in charge of marketing Grammarly — a SaaS business that targets professional writers and students. 

On Keyword Magic Tool, start by entering a seed keyword that’s relevant to your business (think of something your target audience would search for).

Optional: You can enter your official business domain to get keyword results tailored to your online marketing needs. 

Within seconds, Keyword Magic Tool will give you a list of feasible keyword suggestions that can guide your SEO strategy moving forward. 

Pay attention to the included metrics when building up your target keyword portfolio. 

A high search volume, of course, means more people are searching for that topic online. But make sure the Keyword Difficulty (KD) rating is within a reasonable range, which should be under 50 if you want quick results (up to 69 if you have an adequate budget for link building).

Learn more about advanced keyword research tactics, including competitor keyword analysis, by reading my guide here. 

Switching over to GEO, for online businesses like SaaS and service providers, the first step is to look for existing AI mentions. This will help you identify prompts, questions, and other AI queries that put your brand into conversations. 

Semrush One can reveal the information you need. Just get the ball rolling by plugging your domain into the Visibility Tracker tool.

Take note that the Semrush AI Visibility Toolkit consolidates reports on both generative and AI answer engines. That means you’ll find useful insights for GEO and AEO in the same place. 

To find the AI prompts and topics that lead to your brand, scroll down to “Topics & Sources.” 

For the full context behind AI mentions, switch to the ‘Prompts’ tab. This reveals the exact prompts that users enter when using AI tools. 

Pro Tip: After tracking your AI topics and prompts, I highly suggest setting up the prompt tracking feature to keep you updated on all changes regarding your AI optimization efforts. 

For this, you need to create a new project, enter your domain, specify your location, and select the search or AI engine you want to track. 

Next, just enter the keywords or prompts you want to track and click ‘Start Tracking.’ And unless otherwise necessary, keep weekly ranking updates enabled to stay ahead of the curve.

Straightening out your SEO keyword and GEO prompt strategies will position your online brand for continuous growth. 

The next order of business is to sort out other aspects of your website that impact online visibility.

2. Preparing Smarter Content for SEO and GEO 

Action Plan: 

• Run a site audit for a comprehensive sweep of your website’s SEO and GEO health.
• Address technical optimization gaps to ensure your website’s rank-worthiness.
• Build smarter content that directly answers user questions.

Through the years, businesses have known that SEO and content marketing go hand in hand.

With the arrival of GEO and AEO, you can picture all of them as a group of close friends — elbows locked and empowering businesses to achieve online greatness. 

I’d start with a thorough website audit to identify weaknesses in terms of content and technical optimization. 

With Semrush One, you gain access to the Site Audit tool. This scans your website and reveals everything there is to know about your SEO and GEO. 

Once the audit is completed, the report kicks off with an overview of high-level metrics, like the status of crawled pages (e.g., “healthy,” “broken,” or “have issues”), site performance rating, and overall site health score. 

While these metrics are useful in tracking progress, the real gold lies inside the ‘Issues’ tab. Here, you’ll find actionable insights on issues affecting your website’s AI search visibility, crawlability, content optimization, and more.

Want to find out more about the problem and how to address it? 

Click on any of the listed issues to reveal more context as well as the necessary fix. You might be surprised at how easy it is to fix most issues related to generative AI SEO.

Here’s the thing: A lot of on-page SEO and GEO issues have something to do with your content. This includes broken links, a lack of internal links, missing H1 tags, and pages with low word counts. 

For good measure, here’s a quick rundown of technical content optimization strategies that worked for me through the years:

• Make sure all in-post links are working. 
• Avoid duplicate content and elements (i.e., duplicate title tags).
• Use descriptive meta descriptions for images.
• Aim for a text-HTML ratio of 90:10 (90% of the page should be visible content).
• Only use descriptive anchor texts when adding links.
• Avoid publishing thin content by making sure every page has at least 200 words.

Just remember that addressing these issues is just the beginning. Whatever optimization tactic you learn from your site audit, you need to incorporate it into your long-term website content strategy — that’s how you make smarter content. 

Pro Tip: Consider tools like Semrush’s SEO Writing Assistant for real-time optimization suggestions for your drafts. Just paste your text or import your post via its URL, enter your keywords, click ‘Get recommendations,’ and let the tool do the rest.

3. Off-Page Tactics for SEO and GEO

Action Plan: 

• Identify backlinks and context sources that AI trusts. 
• Start building high-quality backlinks through content-driven strategies.
• Earn links naturally by publishing link magnets.

The saying “build it and they will come” doesn’t work in content marketing and SEO, let alone GEO and AEO.

You need an outward approach to get your brand out there, build your authority, and get in the lens of AI engines. And to make this process as effective and efficient as possible, you have to target the right sources. 

First, use Semrush’s AI Competitor Research tool to identify the trusted sources Large Language Models (LLMs) use to collect information. From the AI Visibility Toolkit, go to ‘Competitor Research’ and enter your domain. 

After waiting for the report, scroll straight down to the “Topics & Prompts” section and choose something you’d like to prioritize. This will pull up the specific prompts and AI responses that generated mentions of you or your competitors. 

More importantly, it can show you links to publications, blog articles, and other information sources that the AI engine trusts. In other words, these are the targets you should focus on when building links or citations. 

Since you’re trying to build your authority, you should focus on sources that mention your competitors — but you don’t. 

To find these sources, simply switch to the ‘Missing’ tab and look for a potentially lucrative topic or prompt that your brand probably hasn’t targeted before. 

Imagine you’re the marketing manager at Grammarly and are looking for new topics that bring visibility to a top competitor. Using the AI Competitor Research tool, you’ll discover topics like “online language translation tools,” which could expose your brand to more AI users.

What you need to do now is to look at the information sources used in these AI conversations and target them in your link-building campaign. 

This is an entirely different arena, but my go-to, three-step approach is as follows:

• Find AI information sources that accept guest posts. 
• Learn their guest posting guidelines and pitch a topic.
• Write an awesome post and add your own backlink.

For a more complete list of link-building strategies, refer to my guide here.

Lastly, you can passively land backlinks by creating and publishing link magnets. These are pieces of content that are so good, other bloggers, website owners, and online creators can’t help but share with their own audience. 

Some examples are:

• Original case studies
• Data visualizations and infographics
• Quotes (compile them into roundups)
• Free eBooks
• Online courses
• Slideshows

Now, it may take some time for link magnets to get results. But once they’re published and you’ve done your part in promoting them, they’ll work overtime to win you backlinks from other content creators.

4. Focus on Website Performance and Formatting

Action Plan:

• Run a website speed test to address performance-related issues.
• Make sure your website performs consistently between desktop and mobile devices.
• Use content formatting techniques that users, search bots, and AI crawlers can easily scan.

There’s one more thing SEO and GEO have in common:

Both factor in website performance when determining visibility or rankings.

While there are a ton of factors that can affect your website’s loading speed, you only need to worry about issues that specifically apply to you. And tools like PageSpeed Insights will lead you straight to them — just enter your domain and click ‘Analyze.’ 

After the analysis, PageSpeed Insights starts off with an overview of your Core Web Vitals metrics, which are metrics that translate how website performance is reflected in real-world user experiences.

However, all the good stuff can be found under the “Insights” and “Diagnostics” sections. This is where you’ll find specific performance issues plaguing your website, as well as actionable recommendations for addressing them.

As a bonus, PageSpeed Insights can analyze your website’s performance on both mobile and desktop devices. This will help you provide a consistently smooth experience to all users. 

To expedite your performance optimization efforts, here’s a list of the top performance optimization strategies you should look into:

• Optimize your images — Use tools like Kraken.io to compress images without reducing quality. Alternatively, upload your images using next-gen formats like WebP, which prioritizes speedy load times.
• Optimize your JavaScript and CSS — Minify your scripts with tools like Minifier to improve loading speed and prevent them from blocking other elements from rendering. You should also start being more aware of your code hygiene, which includes removing unused code that somehow still gets loaded.
• Invest in a Content Delivery Network (CDN) — A CDN is a network of proxy servers tasked to deliver cached website data to nearby users, effectively nullifying network latency. Some of the popular CDN service providers are Cloudflare, Amazon CloudFront, and Akamai. 

Apart from performance, improving your content’s structure also helps maximize your SEO and GEO results. 

A crucial strategy is to create content that directly answers user questions. This can be done within your content’s main body or by creating a separate Frequently Asked Questions (FAQs) section.

It’s a simple but powerful strategy that will help your content get picked up in featured snippets, AI answers, and generative conversations.

5. Monitor Results and Make Adjustments

Action Plan: 

• Set up performance tracking and AI analytics tools. 
• Adjust and optimize your strategies based on results. 
• Explore growth opportunities over time. 

Finally, remember that nothing in SEO and GEO is guaranteed. 

You can’t concoct the perfect blueprint in one sitting. But, you can improve your strategy over time — and data will be your map to growth. 

Utilizing a prompt tracker is a step in the right direction. And once you run a site audit with Semrush One, the tool will continuously track for changes around important metrics and thematic reports. 

You should also conduct daily, on-demand performance checks to monitor metrics like: 

• Organic traffic
• Paid traffic
• Backlinks
• AI brand mentions
• Keyword rankings

Semrush One’s Domain Overview tool will help you keep a watchful eye on these metrics and more. 

Here’s one last parting tip: 

Using the AI Competitor Research tool, you can easily find growth opportunities that can take your GEO to the next level. 

Apart from AI topics and prompts that you have no presence in (“Missing“), you can also target topics and prompts in the ‘Weak’ tab where competitors are beating you — these are the obvious optimization targets that will accelerate your growth.

Your Next Steps

• Start your Semrush One free trial – Activate the 14-day access to test every SEO and AI visibility feature in real conditions.
• Check your current visibility – Run the AI Visibility Overview to see how often your brand appears in search and AI answers, along with the queries where competitors outrank you.
• Find keywords with dual ranking potential – Use Keyword Research to locate terms that show both search listings and AI answers. These give you the fastest path to real impact.
• Map your content for AI and SEO – Build topic clusters around your product and highlight pages that can win in both ranking systems.
• Track progress and refine your strategy – Monitor movements in search, track your AI answer presence, and let the platform guide your next opportunities.

Semrush One gives you a unified path to grow in both SEO and AI search. Begin your free trial and move forward with a strategy designed for the new search environment.

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