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» » 5 Best AI SEO Tools in 2024 (Ranked and How To Use Them)


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Source : 5 Best AI SEO Tools in 2024 (Ranked and How To Use Them)
Published On : May 25, 2024 at 02:44PM
By : Ankit Singla

AI tools can help you through the messy parts of SEO — be it for keyword research, link building, content creation, or analytics. 

In this post, we’ll discuss the best AI SEO tools on the web.

Let’s get started.

1. Semrush Copilot AI

Semrush Copilot AI works by consolidating insights retrieved from the platform’s robust lineup of tools and reports — serving up actionable recommendations straight into your dashboard.

To use Copilot, log in to Semrush and create a project for your website. If you haven’t created a project before, the easiest way to do it is to head to your dashboard, enter your domain, and click ‘Start now’ under “Start optimizing your online presence.” 

Semrush Create New Project

It’s also recommended to set up the essential SEO tools and reporting features to provide Copilot AI with the data it needs. This includes Site Audit, Position Tracking, Backlink Audit, and On-Page SEO Checker. 

When done, just head back to your Semrush dashboard to view Copilot AI’s suggestions.

Semrush Copilot AI

With Copilot AI, you don’t have to sink hours into researching every aspect of SEO. Whether you plan to look for keyword opportunities, improve your backlink profile, or conduct on-page optimizations, Copilot AI will do all the analysis for you. 

You just need to look at the personalized recommendations in the following:

Technical site audit 

Copilot AI looks into your site audit report to identify issues that must be addressed, including pages with low text-HTML ratio, broken internal links, duplicate content, and missing meta descriptions. 

To find these issues with Copilot AI, just look for the “Technical Issues” section. You’ll find a summary of the biggest on-page SEO problems there.

Semrush Copilot AI Technical Issues

To get help in fixing these issues, click ‘Site Audit’ in the lower-right corner. This will give you a more detailed look at Copilot AI’s recommendations, including useful information on how to apply the fixes.

Semrush Copilot AI Site Audit Results

Competitor analysis

Skip the time-consuming areas of competitor analysis and focus on actionable steps, like missing backlink opportunities and content gaps. 

Copilot AI starts by making sure you’re aware of your biggest competitors and their movements. In the “Competitor Rankings” section, you’ll see a summary of their recent SERP visibility performance in your target market. 

Copilot AI Competitor Rankings Section

To get more actionable insights, click ‘Position Tracking’ for an overview of how well your website is performing. You can also conduct a deeper analysis of your competitors — unlocking insights like their estimated organic traffic and average position.

Keyword opportunities

Get automated alerts for new keyword opportunities from Semrush’s keyword gap analysis tool.

Copilot AI will keep you updated in the “New Keywords” section. The best part is, it automatically analyzes essential keyword metrics to make sure they match your niche and SEO ranking potential. 

Semrush Copilot AI New Keywords

Using Copilot AI’s keyword suggestions can provide you with never-ending SEO opportunities while you focus on other aspects of your website. Keep a record of these keyword suggestions even if you don’t have plans to optimize for them yet — they should be extremely useful to you in the long run.

Backlink profile health

Proactively identify new link-building opportunities along with problematic issues like broken links and lowered Authority Scores (AS). 

Since backlinks are imperative to SEO performance, Copilot AI makes sure any changes in your backlink profile are at the top of your personalized recommendations.

Semrush Decreased Authority Score Report

Copilot AI will also send you alerts whenever you lose backlinks from sites with good Authority Scores. This will give you the opportunity to win them back as soon as possible before your rankings suffer.

Copilot AI Lost Backlinks

For a complete list of your lost (and new) backlinks, click ‘Backlink Analytics.’ 

Semrush Backlink Analytics

Semrush Copilot AI comes free as long as you have an active subscription, which starts at $129.95 per month. Click here to start a free 14-day Semrush trial!

2. Surfer

Surfer is a specialist kind of SEO tool that puts emphasis on content creation and on-page optimization. 

Its centerpiece is the “Content Editor,” which can use AI to generate entire articles from scratch. Simply click ‘Content Editor’ from the main menu, switch to ‘Write with AI,’ enter your target keyword, and click ‘Create for 1 AI Credit.’ 

Surfer AI Writer

Surfer will then walk you through the process of configuring the AI writer. The steps include:

  • Adding unique facts and topics related to your brand. To keep your AI content as unique as possible, Surfer lets you insert “custom knowledge” into the AI writer’s algorithm.
  • Mention the correct article type for SEO. Instruct Surfer’s AI writer to use a specific content template, including SEO-friendly formats like product roundups and general blog posts. 
  • Specify your desired writing style to match your website. Surfer’s AI writer can generate content with various tones, like formal, conversational, humorous, and dramatic. 
  • Avoid AI-generated content detection. Although Google doesn’t penalize AI-generated content, Surfer has an option to avoid AI detection and protect your brand from savvy users who use AI detection tools. 
  • Borrow SEO content strategies from your organic competitors. Specify your top organic competitors to automate competitor analysis and help Surfer’s AI create content with optimization practices that work in your niche. 
  • Improve your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) score. After generating an outline, you can mention additional background information under each header to showcase your expertise and enhance your content’s authority. 

In addition to revving up your content creation, Surfer can also utilize AI to automatically optimize your drafts for your target keyword (or keywords). 

Just click ‘Auto-Optimize’ in the Content Editor interface, and it’ll do all the tedious work for you, including keyword placements and subheading optimizations. 

Surfer AI Auto-Optimize

To use Surfer’s AI writer, you need to subscribe to the “Scale AI” plan, which starts at $219 per month.

3. RankIQ

RankIQ markets itself as the most powerful AI SEO tool on the planet. 

Nearly everything you find in this platform runs with AI, including: 

  • SEO content outline creation. Use AI to instantly generate SEO content briefs with topics that Google wants you to include.
  • Get SEO writing suggestions with the Content Optimizer. RankIQ’s “Content Optimizer” tool analyzes your content drafts in real-time and provides an optimization checklist to spruce up its ranking potential. 
  • Bring old content back to life with traffic optimization. If your blog has plenty of old articles gathering virtual dust, RankIQ’s AI optimizer lets you unlock their true potential with clear, actionable suggestions.
  • Craft the perfect SEO title in a few seconds. The RankIQ AI automatically sweeps the top 30 search results to highlight title keywords that will help your content reach the top. 
RankIQ Value Propositions

The RankIQ standard plan starts at $49 per month. This includes all the AI-powered tools for crucial SEO tasks.

4. Jasper

Jasper is a popular AI content marketing tool that’s loaded with time-saving features. 

The platform focuses on AI-powered content creation, be it for your social media, email list, online store, or website. This guarantees that you have plenty of content to satisfy your audience as well as search engines. 

Jasper SEO Content Creator

When it comes to SEO, Jasper’s “SEO mode” helps ensure the content you create is keyword-optimized and compliant with the strategies that your top organic competitors use. 

You can also take advantage of the Surfer and Copyscape add-ons to avoid accidental plagiarism, which is a concern with AI-generated content. For other SEO-related tasks like schema markups and FAQ sections, there’s Jasper Chat to assist with those tasks.

Jasper AI Chat

Jasper’s entry-level “Creator” plan starts at $49 per month per user. This already includes access to SEO mode, so you don’t necessarily need a more expensive plan if your main goal is to increase rankings.

5. Frase

Lastly, Frase is an AI writing software that’s specifically designed for SEO professionals. 

It has all the writing firepower you need to fuel your SEO activities, such as link-building, blogging, or cold emailing. 

To get your SEO content creation off to a good start, choose ‘SEO Workflow’ when creating a new document. This will provide you with personalized content suggestions based on the top results for your target keyword.

Frase Create New Document Options

Frase will then guide you through every step of the SEO content creation process — from building outlines to inserting external links. 

The best part is, all the tools you need are nicely weaved into one seamless workflow. There’s no need to switch between different tools to perform certain SEO tasks.

Frase SEO Workflow

Frase’s “Solo” plan costs $15 per month and lets you create optimized content for up to 10 search queries at a time.

Final Words

Got your pick? 

Remember that the effectiveness of AI SEO tools — just like any piece of software — still relies on the way they’re used.

To reap the full benefits of AI, put in the actual work in terms of on-page SEO and content promotions. 

Good luck! 



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