6 Best AI Visibility Tools to Help Your Brand Get Noticed (2025)

Source : 6 Best AI Visibility Tools to Help Your Brand Get Noticed (2025)
Published On : November 12, 2025 at 12:17AM
By : Ankit Singla

AI tools are on the rise, and it’s more important than ever for brands to focus on Answer Engine Optimization (AEO).

According to statistics, 13.14% of online search queries now include AI-generated answers. And if you want to appear to these millions of users, you’ll need the right tools.

In this post, we’ll cover the top six platforms for monitoring and optimizing your brand mentions in AI-generated answers. 

Let’s get started.

1. Semrush AI Visibility Toolkit

Price: $99 per month

The Semrush AI Visibility Toolkit is a powerful tool that provides an in-depth look at your presence in AI tools. 

In addition to AI brand mentions, AI Visibility Toolkit also includes key insights to streamline your research — from your monthly audience to consumer intent breakdown (informational, navigational, transactional, or commercial). 

From the AI Visibility Overview, simply enter your domain and click ‘Check AI Visibility.’ You’ll be greeted by a comprehensive report on your AI presence, starting with an overview of your visibility in Large Language Model (LLM) outputs.

To check your brand mentions, scroll down to the “Topics & Sources” section of the report. 

The ‘Topics’ tab will give you an idea of the type of conversations where your brand typically gets pulled up. Here, you can check metrics like your total mentions, search volume, and intent breakdown (you can also click ‘Monitor’ to enable prompt tracking).

To see your specific brand mentions, switch to the ‘Prompts’ tab.

Here, you’ll find individual instances of AI responses where your brand was explicitly mentioned. Just click ‘View full responses’ to see the context behind the mention.

Investigating full responses will reveal useful insights, including the page URLs or information sources and the other brands mentioned in the response.

AI Visibility Toolkit Key Features

• Identify opportunities for more AI mentions — The visibility overview report includes topic and source opportunities where you can build your presence and get mentioned in more LLM outputs.
• Find relevant questions and prompts — Beyond the visibility overview report, AI Visibility Toolkit also includes advanced tools for researching relevant prompts and uncovering key metrics, like AI volume, topic difficulty, and audience intent.
• Competitor analysis — Explore and gauge the AI visibility, mentions, and sources that benefit your competitors. 

While the AI Visibility Toolkit can be purchased as a standalone product, it’s also available as a bundle with the SEO Toolkit through Semrush One. This combines the platform’s robust SEO management and analytics features with AI visibility optimization tools.

Want to try Semrush One? Claim your 14-day free trial. Need help? See the instructions here.

2. Otterly.ai 

Price: Starts at $29 per month

Otterly.ai is a straightforward tool that lets you monitor AI tools like ChatGPT, Perplexity, Copilot, and Gemini for any mentions of your brand — along with other relevant keywords.

It features a streamlined onboarding process that helps you get straight into the action. Just enter the prompts you want to monitor, specify your domain, and select your competitors.

Within moments, your brand report should be available — breaking down your visibility in AI-generated search results.

Otterly.ai Key Features

• Get a clear view of the competition — Check and compare your brand’s AI visibility with competitors.
• Find websites that cite your brand — Figure out which websites mention your brand (crucial if you’re looking for wrong mentions that need corrections).
• Built-in auditing tool — Run the Generative Engine Optimization (GEO) audit tool to identify on-page optimization opportunities on your website.

3. Peec AI 

Price: Starts at €89 per month

Peec AI is marketed as an AI search analytics platform for marketing teams — hence, the higher price tag.

Its advanced tools let you dig deep into your brand’s visibility in AI search. 

Similar to Otterly.ai, Peec AI’s onboarding experience is designed to help you start tracking as soon as possible. 

After entering your domain details, the algorithm will be able to suggest prompts that you should track. 

Despite having a ton of advanced features under the hood, Peec AI keeps the discovery phase (finding AI brand mentions) as easy as possible. Just look at the “Recent Chats” section to find AI conversations that mention your brand.

Peec AI Key Features

• Collaboration tools for agencies and teams — Peec AI includes a robust toolset for streamlining communication and collaboration between multiple users.
• In-depth research tools — Find crucial insights like competitor benchmarks or low-sentiment mentions with advanced filters.
• Data reporting integrations — Turn data into readable visuals using the Peec AI KPI or through integrations with third-party data visualization or dashboarding tools (i.e., Looker Studio).

4. Scrunch

Price: Starts at $300 per month

Scrunch is for brands that cater to a specific tech-savvy or enterprise audience who rely on AI tools for their daily activities. 

Right off the bat, you should know that Scrunch is one of the most expensive AI research tools in the market. This, of course, is backed by its lineup of powerful tools for finding AI brand mentions, like unlimited topic monitoring, user personas, and enterprise-grade security. 

That’s why it’s only practical for other agencies and companies related to the tech industry, like software developers, digital marketers, and so on. 

Scrunch Key Features

• Advanced tools for enterprises — Scrunch is more than equipped for the needs of large enterprises, like role-based access control and global deployment.
• Visual performance tracking — Easily analyze your AI presence with interactive charts and benchmarking features. 
• Track AI crawler activity on your website — Identify and track AI bot activities on your website (on specific pages), including information retrieval, training, and so on. 

5. Profound

Price: $99 per month

Profound is a comprehensive platform designed specifically to help brands gain visibility and favorability in AI search tools. 

After creating your account, Profound’s AI search analytics features kick in automatically — scanning your website and gathering insights that could improve your AI presence. 

If your brand is performing below industry benchmarks, Profound will guide you through your first AEO campaign. It also has a handful of automation tools that can help your optimization efforts. 

Profound Key Features

• AI-powered content optimization — Enter your page’s URL, content, or offline file to reveal optimization suggestions for your target prompts.
• Dig deep into response details — Analyze AI responses by breaking down sentiment, citations, and live samples.  
• Reveal product placements in AI — Identify shopping keywords, trends, market gaps, and prompts that trigger product placements in ChatGPT.

6. Rankshift

Price: Starts at €49 per month

Rankshift is an AI visibility tracking platform with a very important selling point for smaller agencies and brands: flexible pricing. 

With its credit-based pricing structure, Rankshift only charges based on the number of prompts, personas, runs, and AI models you need.

Rankshift’s AI brand mention analytics isn’t too shabby, either. The reports are organized to make it easier to find mentions and track prompts based on sentiment, visibility, and tags.

Rankshift Key Features

• Track recent mentions in major AI models — Rankshift supports mention tracking across all popular AI models like ChatGPT, Google AI Overviews, Gemini, Claude, and Llama.
• Analyze your sources — Get a complete list of websites that mention your brand and contribute to your overall AI visibility.
• Highlight insights from your dashboard — Stay ahead of potential sources that could bring your brand to the top of AI-generated answers.

Conclusion

Ready to improve your brand’s visibility in AI-generated answers? 

You can’t go wrong with any of the tools above. However, there’s no question that Semrush’s AI Visibility Toolkit offers the best value in terms of features, scalability, and compatibility with other tools that can elevate your online presence. 

Learn more about the AI Toolkit by reading my guide: See How AI Models Talk About Your Brand.

Good luck!

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