7 Social Media Mistakes and How to Fix Them Fast

Source : 7 Social Media Mistakes and How to Fix Them Fast
Published On : June 23, 2025 at 06:22PM
By : Ankit Singla

In social media marketing, sometimes the best way to learn is by making mistakes.

However, that doesn’t mean it has to be your mistake. 

Today, we’ll drill down into the biggest social media mistakes that can stop your growth dead in its tracks — and why SocialBee offers the perfect solution. 

Sure, you can always fix every issue manually or by using a selection of tools. But with an all-in-one platform like SocialBee, you’re solving these problems and streamlining your social media marketing efforts once and for all.

That said, let’s start with mistake number one:

1. Inconsistent Posting Schedule

Some people who are new to social media marketing just go with their natural posting habits.

They might post something in the morning, during lunch, at night, or even in the wee hours. 

The only rule is to publish a post whenever you feel like it. 

This is more problematic than you think, and here’s why: 

Why Inconsistent Posting is a Problem

• No specific target audience — Posting randomly and without a consistent schedule means you’re probably pulling in all sorts of audience types. This might be useful for testing different posting strategies, but it only ruins the efficiency of your social media marketing in the long run.
• Inconsistent engagement and conversion analytics — Since you’re not benchmarking strategies with a consistent sample population, you might get faulty or inconclusive audience data. As such, you might struggle to achieve positive results in your A/B testing and other performance optimization efforts. 
• Missed posting opportunities — Without a consistent posting schedule, it’s easy to brush off time slots when you forget or decide not to post anything. Each missed post could equate to hundreds, if not thousands, of lost sales.

Building an Automated Posting Schedule

SocialBee can get your posting schedule into shape. 

There are two ways to do this: creating individual posting slots through ‘Schedule Setup’ and adding recurring time slots through ‘Scheduler.’ 

The latter option, of course, is more practical. Start by heading to ‘Scheduler’ from the main menu and clicking ‘Add time slot.’ 

Be sure to select ‘Schedule a Category’ in the popup window to schedule an ongoing time slot rather than a one-time post. 

On the time slot creation page, you can: 

• Specify the profiles that you want to use
• Select the applicable content categories for the time slot (this is important)
• Pick a specific posting time (hour and minutes)

When done, click ‘Save time slot’ to create a new posting schedule for the specified content categories. 

From there, any new post you create on SocialBee can be added to the automated publishing queue. You just need to pick a content category with scheduled posting time slots.

Upon clicking ‘Save post,’ SocialBee automatically adds it to your Scheduler. Here, you can edit, delete, or push your post for immediate publishing.

2. Posting the Same Message on Every Platform

Keep in mind that there’s a huge difference between multi-channel marketing and simply re-sharing the exact same post across platforms. 

It may seem easy and efficient to use built-in sharing features to spread your content from one platform to the next. And while it seems practical in some use cases, like announcements and quick updates, repeating the same message is a bad habit you should fix. 

Why Posting the Exact Same Message (Everywhere) is a Problem

• No personalization leads to low engagement. Posting the same message on every platform assumes that all audiences have the same content format and language preferences. This may cause some of your posts to underperform, especially if you don’t repurpose content to match the specific channel’s features. 
• Your profile or page will look generic. Users who follow you on multiple platforms may end up losing interest once they realize that you don’t so much as personalize your message per channel. In other words, you’re losing out on potential engagement just by failing to optimize your post. 
• Missed platform-specific keywords and features. Some platforms thrive through specific hashtags, while others favor engagement signals (e.g., comments, likes, and shares). Adjusting your post to take full advantage of these features could lead to a huge boost in performance. 

Optimizing Your Posts for Specific Platforms

SocialBee makes it easy to use different variations of your post for specific social media platforms. 

When creating a new post, just click ‘Customize for each profile’ to start crafting new variations. 

Just remember that the profile you’re currently editing for is indicated to the left of the post editor. You can confirm how your post looks when published to the selected platform in the preview panel.

Need to create multiple versions of your post for several profiles? 

Save a ton of time with SocialBee’s built-in generative AI writing tool. Get started by clicking ‘AI’ in the post editor toolbar. 

In the AI Post Generator window, you can: 

• Enter your generative AI prompt
• Choose the desired tone of voice
• Specify the number of posts 

You can also instruct SocialBee’s AI on whether or not it should include hashtags or emojis. And, to save even more time, just use platform-specific templates under the “Prompt templates” section.

After generating posts, SocialBee gives you the opportunity to select which ones to use. Of course, you should strongly consider modifying the AI-powered outputs or at least thoroughly reviewing them.

3. Wasting Time on Manual Publishing

Setting an automated posting schedule and using AI to speed up content creation all sound great. 

But if you still have to manually create and queue posts from scratch yourself, you’re not automating enough.

Sure, this helps maintain consistent quality throughout your social media content strategy. But if you have several profiles to manage and dozens of posting time slots to fill, a little more automation definitely wouldn’t hurt. 

Why Too Much Manual Publishing is a Problem

• Risk of burnout. Constant, repetitive workflows are a surefire way to get burnout for creative professions (i.e., social media marketers). If left unchecked, it will hinder not just your energy and stress levels but also the quality of your work. 
• Likelihood of human error. The more manual workload, the higher the chances of making mistakes. Anything from simple typos to accidental hashtags can have dire consequences, especially in front of social media communities.
• Reduced overall productivity. Remember, time saved from manual publishing can be spent on other essential tasks. You can put more hours into conducting competitor research, optimizing your landing pages, nurturing high-value leads, and more.

Scheduling Posts in Bulk with SocialBee

SocialBee comes with different tools to help you prepare and schedule several weeks’ worth of posts in advance. 

The calendar view, for instance, can give you a broad look at your month’s content — adding or rearranging posts in seconds. 

Here’s a pro tip: Use content integrations to automatically fill up your posting queue. These can be accessed from the ‘Content’ menu on your main dashboard. 

Below is a quick overview of each content integration: 

• Import CSV — Convert rows of content information from a CSV into queued posts in a flash.
• Import Links — Use a pre-built list of content links and add them to your posting queue.
• Import Media — Upload multiple images and videos from your local storage device for social posting.
• RSS — Automatically curate and schedule posts from RSS feeds. 
• Zapier — Gather content from a variety of sources through automation workflows built through Zapier.

It’s worth noting that SocialBee can also work as a browser extension for Chrome, Firefox, and Safari (coming soon). 

When installed as an extension, SocialBee lets you capture any piece of content online and add it to your publishing queue — with just a few clicks.

4. Not Posting Evergreen Content Regularly

Some posts will remain relevant and effective in attracting an audience for years to come — AKA “evergreen” content. 

Some examples of evergreen content are ultimate DIY guides, pillar pages, “best practices,” and case studies.

Unfortunately, some marketers fail to understand the potential of evergreen content when it comes to building brand authority and generating traffic over time. This leads to the following disadvantages:

Why Ignoring Evergreen Content is a Problem

• Failing to squeeze evergreen value from content. When it comes to digital marketing, generating recurring, long-term traffic from the same piece of content is the dream. Without promoting them, you could miss out on potentially hundreds of thousands of visitors for months in the long run.
• Eventually, de-rank your top posts. Well-written, evergreen content pieces tend to have higher SEO ranking power compared to regular blog articles. Putting them on the back burner — gathering virtual dust — can have a detrimental impact on your website’s overall rankings and organic traffic. 
• Get overshadowed by new competitors. Over time, you’ll have competitors who’ll borrow ideas from your own evergreen content. Ignoring them is like surrendering to their tactics and letting them steal your traffic.

Regularly Posting Evergreen Posts Automatically

Here’s some good news: Regularly promoting evergreen content doesn’t have to involve you jumping in every couple of weeks to schedule it again. 

With SocialBee, you just need to set up the workflow once and you’re all set. 

Start by creating a content category specifically for evergreen posts. Just head to the “Content” page and click ‘Create Category’ in the upper-right corner. 

In the “Setup Category” tab, name your category something simple and memorable, like “evergreen” or “for regular publishing.” 

Of course, you also need to use the scheduler to set the posting time slots for your evergreen category. But before you get to that, be sure to enable the re-queueing feature to keep your evergreen content in your marketing flywheel. 

This option can be found in the “Default Settings” tab. 

5. Not Tracking What Content Performs Best

Whatever you do, don’t mold your entire social media strategy based on what’s working for other brands.

Different campaigns come with different challenges and variables, requiring unique solutions based on the brand’s current situation. 

To make sure your strategy is tailored to your brand’s specific social media marketing needs, use the power of data to reveal what aspects of your strategy work (and what doesn’t).

The bad news is, not all social media marketers listen to the data.

Why Ignoring Content Performance is a Problem

• Waste money on ineffective tactics. Numbers don’t lie — they’ll reveal exactly which of your content strategies are worth it and which ones only waste your budget. Optimizing your social media strategy based on performance data is a surefire way to maximize returns. 
• Miss out on seasonal topics and trends. Over time, you may find out that certain topics go through peaks and valleys in terms of popularity. Once you identify this pattern, you’ll be able to fine-tune your posting schedule and strategies accordingly.
• Fall behind competitors. Ignoring content performance while your competitors work tirelessly is the worst thing you can do for your marketing. Remember, once your customers leave your brand for something else, it’ll be incredibly difficult to win them back.

Tracking Social Media Analytics with SocialBee

As an all-in-one social media management platform, SocialBee makes sure you’re fully equipped with the latest performance data across all channels. 

There are a handful of reports you’ll find in SocialBee’s “Analytics” section: 

• Page Analytics — Track profile-level metrics like follower count, reach, and engagement over time.
• Post Analytics — Stay on top of your posting habits while highlighting post type metrics (e.g., average likes, views, and average shares).
• Insights — Get top-level data on your posting schedule, top content categories, post-level engagement metrics, and more.
• Post History — Take a trip down memory lane and review the performance of your past social media posts, allowing you to identify trends, winning tactics, and more. 

SocialBee also supports easy exports of your social media marketing data. This is perfect if you have an external Business Intelligence (BI) or data visualization tool. 

6. No Strategy Between Content Types

Tracking your social media analytics will show you how a diverse kit of content types generates diversified results. And speaking of content types, some marketers make the mistake of implementing a blanket publishing strategy that applies to everything. 

This is a mistake for the following reasons: 

Why Zero Strategy Between Content Types is a Problem

• Inappropriate content formats per channel. Keep in mind that certain platforms are great for visual content (e.g., Instagram and YouTube), while others are useful for links to website content (e.g., Facebook and LinkedIn). Using the right channel will help you maximize the impact and engagement potential of your post. 
• Posting at the wrong time. It’s also important to determine the best posting times for each social media channel you use, pertaining to the times when your target audiences are most active. This can be different for each brand, so be sure to track your analytics closely. 
• Inconsistent brand impression and messaging. Pushing a jumble of content types through a single channel without planning can be confusing for your audience. This will also weaken your brand’s identity over time by not showcasing any standout material. 

Building Content Type-Specific Posting Strategies with SocialBee

SocialBee’s content categories aren’t just for queueing up posts in your automated calendar. 

It provides you with granular control over where, when, and how you’ll share certain content types, be it image quotes, questions, Pinterest pins, product promotions, and more. 

Remember that you can easily control where and when each category gets published. Advanced users can also take advantage of features like UTM tracking tags, re-queueing, and default domain shortlink.

7. Ignoring Visual Branding on Social Posts

Visual branding is a vital aspect of social media marketing that will help you build a highly recognizable and credible brand.

Unfortunately, not every social media marketer pays attention to consistent visual branding. Rather than creating original visuals or — at least — modifying curated content to be more on-brand, they share content as is and call it a day.

Why Ignoring Visual Branding is a Problem

• Struggle to build a recognizable brand. Most social media marketers use content in various forms and sources. Over time, their profiles lack cohesion and a visual identity that they can get recognized by. 
• Appear as a low-effort brand to your audience. Social media users can easily tell if a page or profile is merely sharing content for the sake of milking engagement. But if you implement a visually unique and high-quality design language, it’s easier for potential followers to trust your standards. 
• Weaken your audience’s emotional connection and trust with your brand. Having consistent visual cues, color schemes, and other branding elements helps build customer loyalty. And without a consistent visual brand, it becomes exceedingly difficult to grow your base and elevate your brand’s authority.

Streamlining Visual Branding with SocialBee + Canva

With SocialBee, you don’t need to look for a third-party image editing tool to incorporate brand-consistent design into each post. 

When creating a new post, just click the small Canva icon in the post editor.

In case you didn’t know, Canva is a drag-and-drop graphic design tool that can help you inject visual branding elements into your posts. And with this integration, you can take advantage of its powerful design features without leaving SocialBee.

Canva also lets you create “Brand Kits,” which contain color themes, font styles, logos, reusable elements, and more — perfect for maintaining visual consistency across multiple posts. 

Final Words

As you can see, SocialBee is a plug-and-play, easy-to-use solution that will help you get different aspects of your social media marketing in tip-top shape — no coding or technical expertise required.

It has worked well over the years, not just for me but also for a lot of people in my professional blogging network. That’s why it’s my go-to tool whenever I need to make a social media marketing push. 

Before you leave, I’m about to make your day even more productive. 

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