12 Best AI Content Writing Tools for Bloggers (2023)

AI content writing tools—they’re here to stay. 

Whether you’re a blogger or a rising star solopreneur, AI tools help you achieve unparalleled levels of productivity. But with so many AI content writing tools out there, it can be difficult to choose the one that perfectly suits your needs. 

This post explores the top AI writing tools, their benefits, and how they stack up against each other.

How AI Content Writing Tools Work 

The most powerful AI content writing tools can generate full-length articles with a one-sentence prompt. They rely on language models and information sourced from the web to produce logical, human-like responses to queries. 

AI content tools can also:

• Analyze pieces of text for errors and potential improvements
• Iron out the readability, tone, and brand safety issues of content
• Reveal SEO opportunities within drafts
• Research potential blog topics that will win readers

Of course, there are also tools that do a little bit of everything. 

ContentShake by Semrush, for example, will help you through every step—from topic research to content optimization.

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5 Key Benefits of Using AI Tools 

A lot of bloggers, businesses, and website owners are still not sold on the idea of AI content-writing tools. 

If you belong to this group, here’s a quick look at their benefits. 

1. Supercharge your content creation efforts

AI content tools can help anyone (even one-man bloggers) produce truckloads of high-quality content at an incredibly fast pace. With the right tool, a single sentence can produce full-length, polished articles that would otherwise take hours to create. 

2. Create optimized content for content marketing activities

With AI, small teams or solo bloggers can keep up with content creation for activities like blogging, link building, email marketing, and so on. This will help you focus on developing strategies or producing high-priority, pillar content. 

3. Beat the writer’s block 

AI content tools can save you countless hours on content research by generating eye-catching topic ideas in no time. In addition, some AI tools will help you assemble complete content outlines—making your job as a blogger or marketer significantly easier. 

4. Improve content quality

You can use AI tools to improve specific content-related tasks like proofreading, outline creation, and citations. This not only saves time but also saves a lot of money (because full-time editors or editing services can be expensive).

5. Personalize your content

Most AI writing tools are advanced enough to mimic any writing style and tone. Simply instruct the tool to follow a specific style or provide a sample article to train the AI on producing personalized content. 

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Top 12 AI Tools for Content Writers

Without further ado, here are the top 12 AI content writing tools worth checking out: 

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My Top Picks

1. ContentShake

ContentShake by Semrush is a premium AI content marketing tool that does everything—from topic ideation to copy optimization. 

Despite its firepower, ContentShake is extremely easy to use. You start with a keyword, choose a recommended topic idea, and click ‘Start writing’ to unpack ContentShake’s AI-fueled arsenal. 

Within seconds, ContentShake will generate a full outline of a search engine-optimized post. This includes all subheadings, instructions for the intro and conclusion, and additional details that can guide your content creation. 

To ask the AI to write, click the magic wand icon to the left of a section. Alternatively, highlight the section you want to generate and click ‘Compose with AI.’ 

Upon generation, you have the option to accept the generated text, try again, or discard everything. 

To optimize your draft, click ‘Suggestions’ and head to the ‘Optimization’ tab. Here, you’ll find a detailed report with actionable recommendations for improving your content’s readability, keyword optimization, and tone. 

In addition to these optimization recommendations, ContentShake also pulls suggestions from competitors. Just head to the ‘Suggestions’ tab to get ideas for your title, introduction, post structure, images, and more.  

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2. Grammarly Go

Grammarly is one of the most important pieces in my personal blogging toolbox. It gained popularity as the industry-leading proofreading software with features like custom content goals, one-click correction suggestions, and third-party integrations (MS Word, Google Chrome, Grammarly Keyboard, etc.). 

Grammarly Go is the next big thing in Grammarly’s strong lineup of features. 

While still in beta, Grammarly Go is capable of a diverse set of content-related tasks. It can generate blog post ideas, brainstorm click-worthy questions, or produce an entire draft from scratch. 

To demonstrate Grammarly Go’s performance, let’s ask it to write a 100-word introduction using a sample title. 

Here’s what Grammarly Go generated from this prompt: 

To learn more about Grammarly’s complete set of features (and get a 25% discount), check out this full Grammarly Premium review.

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3. QuillBot

QuillBot is an AI-powered content paraphrasing tool designed to rewrite and enhance existing text. It’s perfect for repurposing old content for various tasks, like updating posts, contributing guest articles, writing newsletter copy, and more. 

Apart from AI rewriting, Quillbot comes with a handful of features to make a content writer’s life easier. This includes a citation generator, translator, word processor, plagiarism checker, and grammar checker—all rolled into a single, compact interface.

To use QuillBot’s AI paraphraser, copy and paste your text in the left field. Be sure to pick a paraphrasing mode from the drop-down menu before clicking ‘Paraphrase’ to begin the process. 

To test QuillBot’s performance, let’s paraphrase the introduction we created earlier with Grammarly Go. 

Remember, if you’re not happy with a particular word or phrase in Quillbot’s translation, simply highlight it and click ‘Rephrase’ to rewrite it. 

Read “Is QuillBot Premium Worth It” if you’re interested in Quillbot’s other features. 

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4. Surfer

Surfer is one of the latest additions to my personal blogging toolbox—and it’s also one of my favorites. 

At its core, Surfer is a content SEO tool that provides actionable insights and recommendations based on your target keywords. 

My favorite thing about Surfer is it works as a handy Google Sheets sidebar. This essentially allows me to optimize content for target keywords as I write them. 

Surfer also features an AI content tool, which can be used for creating outlines or entire articles in minutes. 

From Surfer’s “Content Editor” page, switch to the ‘Write with AI’ tab, and enter your target keywords to create an AI-powered editor. Surfer also lets you specify your desired tone, edit your outline, and identify competitors to fine-tune the AI-generated text.

Keep in mind that Surfer requires one AI credit per AI-generated content. AI credits can be purchased separately for $29, which can be expensive compared to the other AI tools. 

On the flip side, Surfer AI is one of the best professional tools for producing original AI content. It even comes with an “Anti-AI Detection” feature that ensures you create publish-ready articles with minimal editing. 

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Content Generation Tools

Now that we covered my top AI tools for content writing, let’s do some special mentions. 

Here are additional AI-powered content generation tools you should try: 

5. ChatGPT

ChatGPT by OpenAI is a powerful chatbot that can generate all sorts of text-based content. You can instruct it to create summaries, outlines, title ideas, or entire articles with just a few prompts. 

If necessary, ChatGPT is even powerful enough to create code for your website or app. 

When producing blog content with ChatGPT, I highly advise against creating whole articles to avoid potential plagiarism or AI detection. Instead, use ChatGPT to obtain and refine ideas—be it for blog topics, outlines, summaries, or emails. 

6. Jasper

Jasper is an AI content generator designed for businesses, freelancers, and marketing teams. 

While Jasper’s interface can be confusing to beginners, it is loaded with features that help save time in various areas of content generation. This includes a collection of templates for AI content generation and tools for specific content sections. 

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Editing and Proofreading

If you’d rather write content with humans, you can still use AI to speed up the editing and proofreading processes with these tools: 

7. Grammarly

Grammarly uses AI to provide correction and enhancement recommendations to written content—way before AI content generation tools like ChatGPT went mainstream.

One of the winning features of Grammarly is the personalizable algorithm for improvement suggestions. When creating a new draft, you can specify your target audience, formality level, intent, and project type (business, academic, casual, etc.). 

It’s also worth noting that Grammarly provides integrations with Microsoft Word and web browsers. This allows you to use Grammarly’s features natively while you work with the tools you love. 

8. Wordvice

Wordvice AI is a decent alternative to Grammarly with more emphasis on AI-generated content. 

Similar to Grammarly, you can customize Wordvice’s detection algorithms to match your unique content goals. Correction suggestions can also be applied in one click—shaving hours off of your content proofreading and editing processes. 

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SEO Optimization Tools 

For years, businesses and bloggers have relied on tools like Surfer to boost the rank-worthiness of their content. 

Here are some of the AI SEO tools I had experience with over the years: 

9. RankMath

RankMath prides itself as the Swiss army knife of SEO tools. It comes with different modules that optimize specific aspects of your WordPress content, including structured data, image SEO, and keyword optimization. 

Best of all, Rank Math works alongside the WordPress post editor—just like Surfer for Google Docs. This lets you maximize productivity as you consolidate content writing and SEO into one workflow. 

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10. Frase

Frase is an AI-based solution equipped for all stages of SEO content creation. This includes content research, outline creation, writing, and optimization. 

Use Frase as your word processor so you can complete all SEO-related tasks in one place. 

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Content Enhancement Tools 

Finally, here are AI tools developed to improve content quality:

11. Narrato

Narrato is a collaborative workspace that helps content teams supercharge productivity through AI. It helps organize your content ideas, create structured content briefs, track productivity, and more.

With Narrato, your team can consistently create better-quality content through effective task management and collaboration. More importantly, Narrato features a built-in readability and plagiarism checker to polish drafts before publication. 

12. Hemingway

Hemingway is a well-known writing assistant that detects readability issues in your content. In its latest beta version, it leverages the power of AI to provide smarter, more accurate enhancement suggestions to boost your content’s tone and flow. 

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Top Tips to Make the Most Out of AI Content Tools

Ready to supercharge your content writing with the power of AI? 

To help bring out the best in your AI-driven content, here are some tips to remember: 

• Plan your content outlines carefully – Craft your own outlines to help your AI tool produce 100% original content. Although you can speed things up with AI-generated outlines, it’s important to instill your own flavor by adding unique sections yourself. 
• Combine outputs from different tools – To make your content more unique and valuable, consider using different AI tools for separate tasks. For example, use ContentShake to produce SEO content—then, optimize them for target keywords using Surfer. 
• Utilize your own content writing skills – Before publishing AI content, read through the draft and spot potential improvements yourself. While AI tools are advanced enough to write human-like articles, only you can ensure that each post meets your personal style and quality standards. 

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Final Words 

From topic ideation to SEO, AI writing tools can take your productivity to a whole new level.

In the fast-paced world of blogging, one-man teams lag behind bigger competitors in terms of posting frequency. And with AI tools on the horizon, it’s time for them to catch up and let brilliant blog ideas win over bigger teams with deeper pockets. 

Feel free to share your experiences with any of the AI tools above in the comments below!