Semrush Pro vs Guru: Detailed Comparison (+Free Trials)

Semrush Pro vs Guru: What plan should you buy?

Semrush is widely regarded as the top SEO and digital marketing platform in the industry. It comes with different pricing tiers, with the most popular being Semrush Pro and Semrush Guru.

Let’s explore the differences between these two Semrush subscription plans—their features, limitations, and more!

What is Semrush Pro?

Semrush Pro is the entry-level premium subscription plan of Semrush. It includes all the core features you need to run successful SEO, PPC, and even social media marketing campaigns. 

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Who is Semrush Pro for?

Semrush Pro has enough firepower to help individual bloggers, small agencies, and budding businesses accomplish their digital marketing goals. Content writing agencies and social media management service providers can take advantage of Semrush Pro’s advanced tools to create, optimize, and publish standout content even with a limited budget. 

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What is Semrush Guru?

Semrush Guru is a mid-tier subscription plan with features you can’t find in Semrush Pro, like historical data, the Content Marketing Toolkit, multi-location tracking, and more. You also get access to integrations with third-party platforms like Looker Studio, which is a data visualization and reporting tool from Google. 

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Who is Semrush Guru for?

Semrush Guru is packed with features that can benefit high-profile bloggers, mid-size businesses, and full-service digital marketing agencies—particularly those that target an international audience. This includes brands in very competitive spaces that need every advantage they can get to beat the competition. 

I personally use Semrush Guru to manage multiple online projects (yes, that includes my YouTube channel). 

The advanced Content Marketing Toolkit and increased limits for projects make Semrush Guru the only tool I need, outside of website plugins, for all marketing objectives. 

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Semrush Pro vs Guru: Feature Differences 

To kick off this comparison, let’s take a look at the features of Semrush Pro and Semrush Guru. 

Here’s a quick overview of their features: 

	Semrush Pro	Semrush Guru
Keyword Magic Tool	Yes	Yes
Site Audit	Yes	Yes
Competitor Analysis	Yes	Yes
PPC Tools	Yes	Yes
Social Media Tools	Yes	Yes
Content Marketing Toolkit	No	Yes
Historical Data	No	Yes
Looker Studio Integration	No	Yes
Price	Starts at $119.5 per month	Starts at $229.5 per month

Bear in mind that we will not cover Semrush Business in this guide. 

Semrush Business plan is the top-tier subscription that Semrush offers. It costs twice as much as Semrush Guru and, in turn, provides enterprise-grade benefits like access to the Semrush API, PLA (Product Listing Ads) analytics, and migration assistance from other external tools. 

While these tools are useful for large businesses, not all Semrush users can take advantage of them. 

Bloggers and small business owners, in particular, should have their needs met with the Semrush Pro plan alone. 

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Semrush Pro vs Guru: Keyword Research

Semrush Pro and Guru both offer full access to Semrush’s keyword analytics and research features, most notably the Keyword Magic Tool. 

This tool lets you find heaps of profitable keyword ideas by expanding broad, “seed” keywords into hundreds of long-tail variations. 

Long-tail keywords help you get faster and more reliable results from your SEO efforts. Apart from being less competitive, they also target a more specific user intent—making it easier to convert organic traffic into customers. 

That’s why Keyword Magic Tool is a must-have in any website owner’s digital toolbox. 

It doesn’t matter if you use Semrush Pro or Semrush Guru. With Keyword Magic Tool, you can turn seed keywords into hundreds or thousands of long-tail keyword ideas in a matter of minutes. 

However, Semrush Guru has a couple of particular advantages over Semrush Pro in terms of keyword research. 

• Data rows per report: Semrush Guru can generate a whopping 30,000 rows of keyword data per report, whereas Semrush Pro only generates up to 10,000. That’s a difference of 20,000 rows that could help you find your ideal target keywords. 
• Reports per day: You can use Semrush Guru to generate a grand total of 5,000 reports per day (allocated between Domain and Keyword Analytics), while Semrush Pro is limited to only 3,000 reports. Mid-size businesses and multi-website owners can leverage that extra 2,000 reports, but not small business owners and bloggers.
• Keyword metrics updates: Semrush Guru and Pro include the Keyword Manager to help you track up to 2,000 keywords in a cluster. While Semrush Pro allows you to refresh keyword metrics up to 250 times per month, Semrush Guru lets you do it up to 1,000 times. 
• Keyword cannibalization report: Keyword cannibalization occurs when two or more pages from the same website compete for the same keywords—diminishing their potential to get top rankings. Semrush Guru reports instances of keyword cannibalization on your website, whereas Semrush Pro does not. 

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FAQ: Are there any differences in data accuracy or freshness between Semrush Pro and Semrush Guru?

When using the Keyword Research Tool, there is no discrepancy between the accuracy of keyword metrics between Semrush Pro and Guru. 

But if you track keywords using Keyword Manager, Semrush Pro only lets you refresh metrics up to 250 times per month, while Semrush Guru allows up to 1,000 refreshes. That means you can get fresh keyword metrics more often with Semrush Guru than with Semrush Pro. 

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Semrush Pro vs Guru: Domain Analysis

Both Semrush Pro and Guru can generate in-depth domain analysis reports. 

Semrush’s Domain Overview feature unveils crucial website data, like backlink sources, top keywords, and monthly search traffic. 

Domain Overview reports help measure growth and justify marketing spend. Smart marketers, however, use it to analyze competitors and “borrow” their strategies. 

So, how are Semrush Pro and Guru different when it comes to domain analysis?

Take note that Semrush’s keyword research and domain analysis tools have shared limits. 

If you get Semrush Pro, you’re limited to only 3,000 reports for both keyword research and domain analysis reports (combined). But if you subscribed to Semrush Guru, that limit increases to 5,000 reports.

Domain Overview reports for Semrush Pro users also generate up to 10,000 data rows. For Semrush Guru users, this number is more than doubled at 30,000 data rows. 

Semrush Guru also unlocks historical data, which helps you see the big picture of your (or your competitor’s) website performance. This has a handful of use cases: 

• Determining how Google algorithm updates affected website performance.
• Measuring traffic growth or decline between periods. 
• Tracking the effectiveness of previous marketing campaigns that you didn’t measure.
• Gauging the impact of long-term strategies. 

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FAQ: Can you access historical data with Semrush Pro?

Unfortunately, historical data is locked specifically for Guru and Business plan users. 

Semrush data for Pro users are good for measuring the effects of recent, short-term strategies. But you need to upgrade to a higher plan to access historical data. 

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Semrush Pro vs Guru: Site Audits

Site audits provide a thorough analysis of a website’s technical and on-page SEO.

Every single page and link will be inspected for potential SEO issues, like:

• Broken links
• Duplicate content 
• Title length
• Non-HTTPS URLs
• Low word count (thin content)
• Missing heading elements 
• Link saturation
• JavaScript and CSS issues

In addition to detecting these issues, Semrush’s Site Audit feature will help you understand and fix them. 

As far as site audits go, the main difference between the Semrush Pro and Guru versions is the number of pages crawled per project. 

With Semrush Pro, the Site Audit tool crawls up to 100,000 pages per month for all projects. 

With Semrush Guru, audits can crawl up to 300,000 pages per month for all projects. 

However, both Semrush Pro and Semrush Guru can only crawl up to 20,000 pages per audit.

Another difference between Semrush Pro and Semrush Guru is the availability of “content audits,” which can be used through the Content Marketing Toolkit. 

Content audits help you analyze performance through metrics pulled from Google Analytics and Google Search Console, including bounce rate, pageviews, and so on. This will help you identify and fix usability and performance issues on a page level. 

Since the Content Marketing Toolkit is only accessible to Semrush Guru and Business users, Semrush Pro users can’t conduct content audits by any means. 

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FAQ: Are there limitations in Semrush Pro that can hinder your marketing?

Apart from the lack of historical data and analytics data limitations, Semrush Pro also has lower site audit limits than Semrush Guru users. They’re also unable to run content audits to improve their content performance on a page level. 

However, Semrush Pro’s Site Audit feature should be more than enough for bloggers and small website owners. It’s right on par with Semrush Guru in terms of pages crawled per project (20,000 pages), which is huge if you only manage one website.

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Semrush Pro vs Guru: Project Management

Semrush’s project management feature enables streamlined analytics tracking, quick reporting, and continuous monitoring. This makes it easier to track your progress over time and make adjustments based on data from tools, like the Content Analyzer, Link Building Tool, and On-Page SEO Checker. 

For project management, Semrush Pro and Semrush Guru have significant differences in limitations. 

With Semrush Pro, you can only track up to 5 projects, whereas Semrush Guru allows you to manage up to 15 projects. 

Semrush Pro also only lets you target one platform, device, or language per project. For Semrush Guru, up to 10 targets can be set in your project. 

Here are a few other differences between Semrush Pro and Semrush Guru in terms of project management limits:

• Pages crawled per month: 100,000 for Semrush Pro vs 300,000 for Semrush Guru
• Tracked keywords with daily updates: 500 for Semrush Pro vs 300,000 for Semrush Guru
• Social profiles for monitoring: 50 for Semrush Pro vs 100 for Semrush Guru

Semrush Guru also generates a keyword cannibalization report, helping you fix one of the most overlooked on-page optimization issues. 

Keyword cannibalization can cripple your ranking efforts by having two or more pages targeting the same keywords. With the keyword cannibalization report, you can easily address the problem by discovering and re-optimizing the problematic pages. 

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FAQ: Do both plans use the same databases for keywords, domains, and backlinks?

Yes, both Semrush Pro and Semrush Guru pull data for keywords, domains, and backlinks from the same database. The only difference is the amount of data that can be pulled with each plan. 

While Semrush Pro is limited to 10,000 data rows per report, Semrush Guru can generate up to 30,000 rows. Not to mention that the Guru plan lets you generate 2,000 more reports per day. 

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Semrush Pro vs Guru: Reporting

The reporting feature between Semrush Pro and Semrush Guru is fairly similar. 

Reporting lets you combine datasets from numerous Semrush tools to generate a white-label, readable PDF file. This is useful for sharing results with colleagues or clients (if you run a digital marketing agency). 

However, there are two key differences that give a slight edge to Semrush Guru.

For one, a Semrush Pro plan only lets you schedule up to 5 reports. Semrush Guru, on the other hand, lets you generate 15 reports—perfect if you’re managing multiple websites. 

Semrush Guru users can also take advantage of the Looker Studio integration. This lets you construct visual report pages from scratch using a drag-and-drop interface. 

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FAQ: Does Semrush Guru offer better reporting features?

Yes, Semrush Guru offers better reporting features than Semrush Pro. 

Apart from higher limits for scheduled reports, Semrush Guru also includes the Looker integration. This is a huge advantage for marketing teams that need an intuitive, customizable reporting solution for their campaigns. 

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Semrush Pro vs Guru: Pricing Differences

For most people, the biggest difference between Semrush Pro and Semrush Guru is the price tag. 

Both plans offer monthly and annual billing cycles (annual billing has lower monthly fees, but higher upfront costs). Here’s how much each Semrush Pro and Semrush Guru cost:

	Semrush Pro	Semrush Guru
Monthly billing	$119.95 per month	$229.95 per month
Annual billing	$99.95 per month ($1,199.4 upfront)	$191.62 per month ($2,299.44 upfront)

Not sure if Semrush is the right marketing platform for you?

Remember that you can get an exclusive 14-day free trial for Pro and Guru subscriptions with Master Blogging. 

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Are there additional costs or hidden fees?

Semrush’s pricing model already includes taxes, so there are no hidden fees associated with both the Semrush Pro and Guru plans. 

However, there are a handful of extra features that require additional costs, like:

• Additional users: $45 per month for Semrush Pro, $80 per month for Semrush Guru
• Agency solutions: $149 per month to be a certified Semrush Agency Partner
• ImpactHero add-on: $200 per month
• Semrush Trends: $200 per month per user

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Can I try Semrush Pro and upgrade later?

Yes, it’s easy to upgrade to Semrush Guru after already subscribing to a Pro account. Just remember that upgrading to a higher account won’t refund the amount you already paid for your existing subscription. 

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Where are the best learning resources for Semrush Pro and Guru?

The internet is loaded with free and paid learning resources for Semrush.  

Here are some examples:

• Semrush Review & Tutorial (Plus 14-Day Free Trial) — Master Blogging
• Semrush Academy: Getting Started with Semrush
• Semrush Knowledge Base
• The Complete Semrush Course: Samy Thuillier on Udemy

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Semrush Pro vs Guru: Which One Should You Pick?

If you’re a solo blogger, small business owner, or aspiring online entrepreneur, Semrush Pro hits the perfect spot between price and functionality. 

It can help you find hundreds of profitable keywords, optimize your content, manage your social media, and make better decisions with a wealth of analytics data. 

But if you’re an established blogger, agency, or business with multiple web properties, Semrush Guru is the right plan for you. In addition to higher volumes of analytics data, Semrush Guru comes with amazing features, like the Looker Studio integration, Content Marketing Toolkit, and historical data.

Of course, don’t forget that there are proven Semrush alternatives out there that might better suit your needs and budget. You can check out this list of 10 proven Semrush alternatives at different price points.   

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Final Words

Semrush is arguably the best digital marketing platform for anyone who’s serious about growing their online traffic. 

Remember, Semrush Pro is still more comprehensive than the majority of comparable tools in the market. And if you need something with even more firepower, consider getting Semrush Guru for the Content Marketing Toolkit, higher report limits, and historical data. 

Ready to get started with Semrush?

Start with a 14-day free trial on Semrush Pro or Guru today.