How Many Blog Posts Are Published Per Day in 2023? (5 Stats)

In the ever-evolving realm of blogging, understanding the pace of growth is key to strategic decisions.

Uncover the dynamics of blogging’s expansion, focusing on the daily publication metrics that reflect the industry’s vibrant ascent.

Ready to grasp the pulse of blogging’s meteoric rise?

Let’s dive into the data.

Activity In The Blogging Industry

1. Bloggers publish around 7.5 million posts on the internet per day

The blogging industry is alive and well with around 7.5 million posts published daily. 

Naturally, bloggers in certain niches tend to publish more posts than others. It depends on the level of competition you’re contending with and how broad your main blog topic is.

2. Only 2% of bloggers publish content daily

Survey data from Orbit Media shows that only 2% of bloggers post daily. The majority, however, publish posts weekly or several times per month. 

When publishing multiple blog posts per week, it’s important to implement a strategy to ensure content quality and depth. Create an editorial calendar to help manage your time and productivity to complete multiple projects on schedule. 

3. 2.33 million posts are published on WordPress.com each day

WordPress.com is the hosted blogging service based on the most popular CMS on the web. 

On the hosted platform alone, over 70 million posts are published each month (around 2.33 million posts per day). All these posts generate a whopping 20 billion page views. 

Remember, that’s not counting posts on self-hosted websites that use WordPress.org (CMS). 

Despite these impressive stats, remember that there’s more to blog viewership than your platform of choice. It’s also important to use blog promotion strategies that attract more readers. Some examples are social media marketing, guest posting, and creating “ego-bait” content. 

Remember, starting a blog is easier than ever. 

4. Tumblr generates 12.8 million microblog posts per day

Tumblr is a popular microblogging/social media website with roughly 500 million registered blogs. 

It has a total cumulative blog post count of 171.5 billion posts. To achieve this, Tumblr bloggers publish a total of around 12.8 million blogs per day (based on the latest available data).

As a microblogging platform, users can put out more posts without spending too much time on research, content planning, keyword optimization, and editing. It’s all about making your blogging personality and original ideas shine.

To learn more about microblogging platforms, read my definitive guide to microblogging here.  

5. Short, “how-to” articles are the most popular blog content ahead of video and custom graphics

Research indicates that the short article format is used by 83% of bloggers and marketers — more than videos (61%) and graphics (51%). 

In terms of written content, 77% of bloggers create “how-to” guides. In comparison, 57% of bloggers create listicles, whereas 47% write about the news or current trends.

Bonus: Only 3% of bloggers use AI to create entire articles

Despite the hype surrounding AI tools, only 3% of bloggers use AI to create entire articles from scratch. That’s according to the updated Orbit Media survey.

While very few bloggers rely on AI to create articles for them, the industry is growing more dependent on AI for other content-related tasks. 

Let’s take a look at the stats:

• 43% of bloggers use AI for topic research and content ideation
• 29% of bloggers use AI to generate headlines
• 28% of bloggers use AI to create outlines
• 22% of bloggers use AI in the editing process
• 21% of bloggers use AI to create first drafts

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Final Words

With 7.5 million posts published daily, it’s clear that you need to step up your game.

Cutting through the content noise is no easy task, but it’s not an impossible one, either. 

It’s all about going all out and investing your maximum effort in every area of blogging. This includes keyword research, content creation, blog promotion, and lead generation. 

Remember: it’s never too late to start blogging. 

I recommend checking out my A-Z guide to blogging to lay the right foundations for success. 

Good luck!